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NBA
NEWS
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NBA FORM STRATEGIC ALLIANCE
SINA AND NBA FORM STRATEGIC ALLIANCE TO PROVIDE COMPREHENSIVE ONLINE NBA EXPERIENCE TO FANS IN CHINA - SINA to Operate NBA’s Official Internet Site in China, NBA.com/china
Guangzhou, China Friday October 29, 2010 SINA Corporation a leading online media company and mobile value-added service (MVAS), and the National Basketball Association (NBA) have formed a strategic alliance through which SINA becomes the official operator of the NBA’s Internet site in China, NBA.com/china, it was announced at a press conference with Charles Chao, President and CEO of SINA and NBA Commissioner David Stern. The partnership makes SINA an Official Internet Partner of the NBA in China. NBA Legends Clyde Drexler and Sam Perkins were on hand for the announcement as were key SINA and NBA executives, including: Hong Du, SINA Chief Operating Officer; Tong Chen, SINA Executive Vice President and Chief Editor; Heidi Ueberroth, President, NBA International; and Collins Qian, Chief Operating Officer, NBA China. NBA content will be available on both SINA’s NBA section as well as on NBA.com/china when the 2010-11 season begins, creating a comprehensive, rich and interactive user experience giving fans in China unprecedented access to their favorite teams and players. Fans will enjoy a wide range of digital content, including the latest NBA news and updates, one live game per day, video highlights, an NBA account on SINA Weibo (SINA’s Microblog), NBA news on SINA’s WAP site for mobile users, and an NBA fantasy game. “SINA’s expertise in basketball coverage makes them an ideal partner to provide our fans in China with an extraordinary NBA experience online,” said Mr. Stern. “Our new partnership will help meet the growing demand for NBA information and content allowing us to communicate daily with our fans and continue to grow the game.” "The NBA has a growing fan base in China and we are delighted to partner with the league as this will further enhance our existing online sports coverage,” said Mr. Chao. "We are delighted to become the NBA’s strategic partner, and as a result of this partnership, Chinese NBA fans will benefit from the development of key products and our ability to integrate major resources.” The NBA has had a presence in China for more than three decades. Through NBA China, established in January 2008, the league has helped accelerate basketball’s growth in the country. An estimated 300 million people in China play basketball and fans across the country watch NBA games and programming through numerous television and digital media outlets. The NBA has hosted hundreds of grassroots events annually and, in October 2009, announced a partnership with the CBA to enhance the level of coaching in China. Through NBA Cares, the league has built 22 places where children and their families can live, learn or play, and supported earthquake relief and rebuilding efforts. NBA China has partnered with AEG in the development of state-of-the-art arenas in Beijing, Shanghai and Guangzhou, which have been home to world-class events. SINA is an online media company and MVAS provider in the People’s Republic of China and the global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including SINA.com (online news and content), SINA Mobile (MVAS), SINA Community (Web 2.0-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free and premium email, blog services, audio and video streaming, game community services, classified listings, fee-based services, e-commerce and enterprise e-solutions. The Company generates the majority of its revenues from online advertising and MVAS offerings and, to a lesser extent, from search and fee-based services. SINA offers distinct and targeted content on each of its region-specific websites and a range of complementary offerings designed to broaden its user base and increase user traffic. The Company aims to become the media platform of choice for Internet users to research and retrieve information, share opinions and build social networks and for businesses to market and promote their products. SINA offers a range of complementary offerings, all centered on its core content business that are intended to enhance the attractiveness of its portal business and strengthen its reach in the community. In 2008, SINA continued its focus on building out our multimedia, multi-devices and community-building strategy. The Company focused on integrating multimedia and interactive features into its information and entertainment platform, injecting more social-networking elements into its user-generated and community-based product portfolio as well as continuing to invest in its WAP portal business. In the area of news coverage, the Company further solidified its leading position in China’s Internet space by successfully delivering multimedia, interactive coverage on several major events, including UEFA Euro 2008, the Sichuan earthquake and the 2008 Beijing Olympics. According to China Rank, the only government authorized online traffic ranking site in China, SINA’s Olympic coverage ranked No. 1 in average daily unique visitors in news, forums and blogs. © Copyright: National Radio. Any use of these materials, whole or in part, is prohibited unless authorized in writing by National Radio. Contact: nationalradio@yahoo.com All rights reserved.
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