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BUSINESS - Harlem Globetrotters Return to Broadcast Television - February, 2008
With a Ratings Slam-Dunk Monday Night’s “New Generation” Special Scores on MyNetworkTV with 2.4 Million Viewers Tuesday February 5, 2008 PHOENIX, Arizona USA -- (BUSINESS WIRE) Harlem Globetrotters: A New Generation, the Globetrotters’ return to broadcast television after a 14-year absence, was a ratings slam dunk on MyNetworkTV drawing 2.4 million viewers. The special, which aired Monday, January 28 from 8-9 p.m. ET delivered a 1.5 national household rating. In addition, the Globetrotters’ special also set records that included: -Garnering all-time MyNetworkTV highs in adult viewers ages 25-54 (1,200,000) and male viewers ages 25-54 (705,000). -Tied as the second-highest rated all-time broadcast on MyNetworkTV. -Attracted the most adult male viewers for a special in network history, with 1.1 million males age 18 and over. -Notched all-time highs for a MyNetwork special for male viewers 12-17 (1.2 rating) and for males in each of the 18-34, 18-49 and 25-54 demographics. “MyNetworkTV was a great partner for our triumphant return to network television,” said Globetrotters CEO Kurt Schneider. “We are thrilled to know that, once again, America is embracing the Globetrotters; the television special clearly scratched an emotional itch with parents and their kids, celebrating both the Globetrotters of yesterday and today. We promise to keep thrilling families in arenas worldwide with our 2008 'Magic As Ever' World Tour that is rolling across North America over the next three months.” The special features the Globetrotters taking on their arch-rival Washington Generals, as well as exclusive interviews with Globetrotter legends Curly Neal and favorite Globetrotter memories from NY Giants defensive lineman Michael Strahan, former NBA star Reggie Miller, actor Samuel L. Jackson, Pittsburgh Steelers quarterback Ben Roethlisberger, and many others. About the Harlem Globetrotters Sponsored by Campbell Soup Company, the Harlem Globetrotters are celebrating their 82nd consecutive season of touring the world. The Globetrotters have played in 118 countries on six continents, entertaining over 125 million fans and crossing barriers between cultures, societies and people from all walks of life and one of only six teams to be inducted into the Naismith Memorial Basketball Hall of Fame. (Business Wire)
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