BIZ IT - New Generation Kindles Are the Fastest-Selling Kindles Ever

Already the Best-Selling Products on Amazon New Kindles start shipping to customers today—two days ahead of previously announced release date

SEATTLE, Washington USA -- (BUSINESS WIRE)

Friday September 3, 2009

Amazon.com announced that more new generation Kindles were ordered in the first four weeks of availability than in the same timeframe following any other Kindle launch, making the new Kindles the fastest-selling ever. In addition, in the four weeks since the introduction of the new Kindle and Kindle 3G, customers ordered more Kindles on Amazon.com and Amazon.co.uk combined than any other product, continuing Kindle’s over two-year run as the bestselling product across all the products sold on Amazon.com. The new Kindles started shipping to customers today—two days earlier than previously announced.

“…given its new low price along with its massive library of ebooks and dead-simple book buying, the Kindle keeps its crown as our Editors' Choice. Simply put, it's the best dedicated ebook reader you can buy.”

“Kindle is the best-selling product on Amazon.com for two years running and our new generation Kindles are continuing that momentum,” said Steven Kessel, senior vice president, Amazon Kindle. “Readers are excited about all that the new Kindle has to offer—50 percent better contrast, 20 percent faster page turns, 15 percent lighter, up to one month of battery life—and a new price of only $139.”

The all-new Kindle has an electronic-ink screen with 50 percent better contrast than any other e-reader, a new sleek design with a 21 percent smaller body while still keeping the same 6-inch-size reading area, 15 percent lighter weight at just 8.5 ounces, 20 percent faster page turns, up to one month of battery life with wireless off, double the storage to 3,500 books, no glare even in bright sunlight and built-in Wi-Fi—all for only $139. The all-new Kindle 3G with all of these new features plus the convenience of free 3G wireless is only $189.

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