BIZ IT - Rogers and Yahoo! Expand Strategic Relationship - November, 2007

Tuesday November 6, 2007

New Agreements Provide Canadian Customers Continued Access to the Rogers Yahoo! Broadband Services and Expanded Mobile Offerings; Yahoo! oneSearch to Become Exclusive Mobile Internet Search Service

TORONTO & SUNNYVALE, Calif.--(BUSINESS WIRE)

Rogers Communications Inc. and Yahoo! Inc. announced new multi-year agreements that build on the success of their industry-leading broadband alliance. The new agreements expand the scope of customer experience beyond the PC and provide Rogers Wireless customers with the latest and most innovative mobile services.

Rogers and Yahoo! will continue to offer Canadian high-speed Internet access subscribers with an innovative broadband experience, a Rogers Yahoo! customized portal and browser, Yahoo! Search, as well as premium services and content from both Yahoo! and Rogers. Under the terms of the expanded mobile agreement, Rogers and Yahoo! will also bring Yahoo!’s industry leading mobile products – Yahoo! Go for Mobile 2.0 and Yahoo! oneSearch – to customers across Canada.

“We are excited to extend our strong relationship with Yahoo! to bring the best in broadband and mobile experiences to Rogers customers,” said Mike Lee, Chief Strategy Officer, Rogers Communications Inc. “Furthermore, when we looked to integrate our internet and mobile service, Yahoo presented the best-of-breed services through their mobile search tools and Yahoo! Go.”

“We look forward to the expansion of our partnership with Rogers as their partner of choice for broadband services, search, advertising and mobile services,” said Bruce Stewart, Vice-President and General Manager, Connected Life Americas, Yahoo! Inc. “By expanding the scope of our partnership in the mobile arena; we are pleased to offer industry-leading products including Yahoo! Go 2.0 and Yahoo! oneSearch to the millions of Rogers’ customers to allow them to access their content anywhere, anytime, on any device.”

Rogers’ Customers Benefit from Expanded Mobile Offerings – Offering Yahoo! Go 2.0 and Yahoo! oneSearch Rogers and Yahoo! have a new agreement to bring Yahoo! Go 2.0, Yahoo!’s all-in-one mobile application, to Rogers Wireless users throughout Canada. Yahoo! Go 2.0 brings together email, search, address book, calendar, local listings, maps, Flickr photos, weather, news, sports and financial information – allowing users to stay up-to-date whenever, wherever.

Personalized widgets and a sleek carousel design make it easy to unlock the full power of the mobile Internet. Starting in November 2007, users can download and enjoy Yahoo! Go 2.0 on select smartphone devices, including the Blackberry 8100, 8300, 8310, 8700, and 8800; Motorola Q9, Palm (TREO 750), and HTC Touch.

The companies expect to expand the availability of Yahoo! Go 2.0 to Rogers Wireless customers in 2008. In addition, Yahoo!’s industry leading mobile search service, oneSearch, will become the exclusive mobile Internet search service on the Rogers Wireless mobile portal.

Yahoo! oneSearch is specifically designed for mobile devices, delivering relevant results directly in the first screen and thereby removing the need for consumers to navigate through a sea of links to PC Web sites to find the information they want. OneSearch gives consumers access to news, financial information, weather conditions, Flickr photos, Web images, as well as Web and Mobile Web sites.

OneSearch will make it easier for users to find relevant results on their mobile devices, including access to Rogers on-deck and consumables content which will be made available to consumers in the search results.

Together, Rogers and Yahoo! are enhancing the search experience for consumers on mobile phones. Yahoo! will also provide search services to more than 60 Web sites owned and operated by Rogers Media Inc. for an extended period.

About Rogers Communications

Rogers Communications is a diversified Canadian communications and media company engaged in wireless voice and data communications services through Wireless and is Canada's largest wireless provider and the operator of the country's only Global System for Mobile Communications ("GSM") based network.

Through Cable and Telecom we Rogers is one of Canada's largest providers of cable television, cable telephony and high-speed Internet access, and are also a national, full-service, facilities-based telecommunications alternative to the traditional telephone companies.

Through Media, Rogers is engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange and on the New York Stock Exchange.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.

(Business Wire)

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